New Delhi, Sep 3 - Bollywood actress Prachi Desai is the new face of international cosmetics brand Neutrogena in the Indian market.

US-based pharmaceuticals company Johnson & Johnson launched Neutrogena in the Indian market Thursday, offering around 25 beauty items ranging from fairness creams, face cleansing lotions to sun protection and hand and body care products.

Speaking about the endorsement, Prachi said: 'The arrival of Neutrogena in the Indian market is going to be a gift for thousands of consumers who have waited long for products that really work.'

The range is meant especially for the Indian skin type and the company has been testing the product for the past two years to suit Indian skins.

'We are bringing science to the art of beauty. For the past two years, we were understanding the needs of Indian customers because we wanted to give our consumers only the best,' said Swami Raote, managing director Johnson & Johnson (J&J), at a press conference.