Starring Mithun and Dimple in the lead, it is a love story about two childhood sweethearts who meet again in their twilight years.

'Releasing 'Phir Kabhi' directly on our platform... will start a new trend of films being made specifically for DTH audiences,' said Salil Kapoor, COO, Dishtv.

In the US and other western markets, a lot of films are released directly on DVD and are a major contributor to the Home Video business.

This is the first time a movie studio has decided to premiere a movie on home entertainment platforms instead of the traditional theatrical release route.

Industry insiders claim that UTV has taken the new step to avoid the huge flow of movies releasing in the second half of 2009.