Mumbai, Aug 20 - The medium-budget movie 'Phir Kabhi', starring Mithun Chakraborty and Dimple Kapadia, is going to give the big screen a miss. It will release directly on Video and Pay-Per-View DTH (Direct-To-Home) - the first Hindi film to be premiered directly on home entertainment platforms.

Co-produced by UTV Motion Pictures and Culture Company (I) Pvt Ltd, 'Phir Kabhi' has been directed by V.K. Prakash. It will be released next week by Moser Baer Home Video on DVD and VCD, apart from simultaneously releasing on Pay-Per-View across all DTH platforms, according to a statement here Thursday.

'We want to experiment with our smaller movies, if there is a model to reach audiences directly in their homes, without investing in prints and advertising for a theatrical release,' said Amrita Pandey, VP (International Distribution & Syndication), UTV Motion Pictures.

'We believe that releasing 'Phir Kabhi' on Home Video and DTH directly, and simultaneously, is a unique means of delivering our content straight to the audience without a huge investment in advertising and prints,' she added.