I am just picking up elements and perceiving it the way I want it to be,' she added.

The collection encapsulates the drama of Bollywood. The flamboyant and dramatic imagery of hand-painted Bollywood posters and hoardings has been captured in a kitschy manner.

The characters in her collection have the quirks and vibrancy of Indian streets. People, faces, dialogues, conversations, posters and hoardings are her basic elements that come alive in the bold choice of colours.

The collection is divided into two lines-one affordable and one for collectors.

The affordable line includes digital artwork done on clothes, bags, diaries and home decor elements.

As always, Mahmood's work is inspired by very basic and mundane things of life.

Elaborating on this, Mahmood said: 'I like very basic things that people don't observe or don't care about. Very small, insignificant things inspire me.

'I like to dramatise very boring things of life and turn them into something significant and bold. This is my forte.'