New Delhi, Aug 9 - Digital technology has taken away the jobs of Bollywood poster painters. Designer Nida Mahmood hunted them out in dingy lanes of the capital and teamed up with them for her upcoming poster collection.

'The job of film posterwallahs died around 15-20 years ago. Most of them have taken up different professions and it was very difficult to locate them. After wandering in the streets of Delhi, I found some of them but they refused to work with me,' Mahmood told IANS.

'Some others agreed. Though they are a handful and some of them are very old, the work they do is commendable,' she added.

Mahmood along with her partner, Raul Chandra, launched New India Bioscope Company-a fashion and design conglomerate that is trying to rehabilitate these poster artists.

'It is our first project where we are trying to rehabilitate poster artists who have been forced out of their art and livelihood by modern technology.

They are working with us and designing old posters of the Bollywood masala movies in a new format,' Mahmood explained.

'I am not picking up any original poster for my collection.