New Delhi, Sep 13 - Tonino Lamborghini, the Italian luxury brand, has entered the Indian market with a range of multi-media accessories to cash in on the digital and cyber boom in India.

With an explosion in the sale of computers, laptops, i-phones, BlackBerry and satellite phones, and i-pods in India, the company will sell its signature 'computer backpacks, i-phone, BlackBerry, notebook and camera cases at the mega lifestyle retail stores in the country,' a senior company official, in charge of marketing and the distribution, said.

The accessories are mostly made of nylon and leather.

'We are targeting college students and young executives, who travel to short haul destinations with their laptops. The young corporate executives, who have more money to spend, are trendy and look for the latest multi-media accessory brands that are acknowledged globally,' said Ajay Mehta, managing director of the MCC Group, the firm distributing Lamborghini accessories in the country.

'The sale of laptops and i-phones have shot through the roof and we feel this is the right time to tap the market.'

To make the products buyer friendly, the company has kept the prices competitive and affordable, Mehta said.