The product range has been launched in Kolkata and Delhi and will be rolled out nationally over the next few weeks.

'The fact that Dalda has been around for 75 years shows its deep-rooted romance with Indian consumers,' said Videh Jaipuriar, vice president for foods business with Bunge India, the arm of the company listed on the New York Stock Exchange.

'This isn't a facial change in package graphics but also a product upgrade. We hope to gain acceptance across the edible oil consumers who look for health but don't want to compromise on taste,' he said, referring to the aversion today for trans-fats.

The company officials said they were aiming at a double-digit market share of 15 percent by 2011 in the soybean oil category with this initiative.