That attracts more money, eyeballs and junta interest. So on Wednesday evening when Dutt reached the Hyatt, he was taken aback to see media persons swarming the place. His first impulse was to flee,' said the source.

Shah Rukh and Juhi Chawla are the co-owner of Kolkata Knight Riders, Shilpa and her beau Raj Kundra own Rajasthan Royals, while Preity Zinta along with her former boyfriend Ness Wadia own Kings X1 Punjab.

Another Bollywood star Salman Khan is also showing interest in buying an IPL team.

There are efforts now to optimise celebrity participation and generation of money through star presence in the IPL.

According to sources, Shah Rukh will be charging neat packets from the public for attending matches and post-match events like dinners where the closer the audience sits to the star, the more it will cost.

Preity has recently taken on a television show where she'll be seen interacting with all her IPL cricketers. She had made a neat packet from the deal with STAR Plus.

'So you see the stars are working towards building a bigger bucks bank for the IPL,' said the source.