There are 383 liquor and beer outlets in Kerala.

The 10-day Onam season saw sales of Rs.160 crore last year, and KSBC expects it to cross Rs.200 crore this time.

Last year, total sales in August stood at Rs.369.5 crore, which jumped to Rs.486 crore last month.

KSBC also saw a spurt in sales in the first four months this fiscal despite the economic downturn.

Sales soared to Rs.1,746.84 crore in April-July as compared to Rs.1,483.99 in the like period last year.

In quantity terms, IMFL sales went up to 63 lakh cases from 59 lakh cases in the corresponding period last fiscal, while beer sales increased to 25.6 lakh cases from 23.4 lakh cases.

KSBC's contribution to the state exchequer by way of taxes has jumped from Rs.1,163 crore to Rs.1,356 crore during the year-ago period.