Though we have many movies releasing every week, none of them has the capability to do business. But we are looking at footfalls with 'Dil Bole Hadippa' and 'Wanted'.'
The first weekend (Aug 28) of Ramadan saw an ensemble of releases like 'Daddy Cool', 'Toss', 'Yeh Mera India', 'Kisaan', 'Love Khichdi' and 'Quick Gun Murugun'.
And following in quick succession are medium budget films like 'Chintu Ji', 'Three - Love, Lies and Betrayal', 'Aagey Se Right', 'Bachelor Party', 'Fox', 'Mohan Das - A Man Lost In His Own Nation' and 'The Great Indian Butterfly' that are releasing Sep 4.
On Sep 11, 'Baabarr', 'Pankh', 'Ruslaan', 'Aamras' and 'Vaada Raha...I Promise' will reach theatres before the two biggies -- 'Dil Bole Hadippa' and Salman's 'Wanted' hit the screens Sep 18.
'We generally don't have any major releases during this time because the Muslim belt doesn't generate any revenue. It's a dull period, bringing in close to only 15-30 percent of business. Moreover, with 'shradh' falling in tandem, it's really going to be slim,' said Yogesh Raizada, corporate head (cinemas) of Wave cinemas.
'But by the time 'Dil Bole Hadippa' and 'Wanted' release, it will be close to Eid and Navratras and the festive mode will start picking up, and is considered commercially very viable,' he added.
After the two biggies, Ashutosh Gowariker's much-talked about 'What's Your Raashee?' starring Priyanka Chopra and Hurman Baweja will open Sep 25.