'When a girl is getting married, she becomes very choosy and cautious at the same time because she has to choose for the D-day of her life and she can't afford to go wrong with it. Hence opting for these wedding exhibitions is an obvious choice because she finds different designer wear under one roof,' Pam explained.

Talking about the USP of her collection that has everything a bride can ask for, Pam said: 'I get into the mood and psyche of a women - what she feels and what she wants. If I understand my customers well, then I am sure they would feel comfortable in my range as well.'

The collection has a range of saris, salwar-kameezes and lehengas in tones of lavender and blue and they are embellished well with crystals and pearls to give them a dazzling look.