Specially, at the bottom of the pyramid, where the vehicles are used for utility purposes.'

However, the company's exports have been hit by the economic slowdown.

'Export have fallen about 10 percent at this point of time. But by the year-end we are hopeful to go up 10 percent,' he said.

Around 200,000 units are exported annually to various countries including those in the Gulf, Africa and South America.

The company has targeted export revenues of around Rs.630 crore this fiscal compared to Rs.590 crore last fiscal, Radhakrishnan said, adding: 'We are looking at a new market in Brazil.'