According to Galla, his company will be focussing on the mango drink segment as it constituted 90 percent of the total fruit beverages market.

With competition vending in pack sizes 200ml, 250ml (price band Rs.10-15) and 500 ml (Rs.25), Galla has gone for lower price offering higher quantity.

Part of the Amara Raja group, the four-year-old Galla Foods with a 20-tonne per hour capacity plant at Chittoor in Andhra Pradesh exports the bulk of its fruit concentrates and pulp to Europe, Japan and the US.

It is now looking at the domestic market, having launched its mango nectar (24 percent pulp content) last year.