'Building a new brand is a very complex process,' Sridhar said, adding there will be no new brand offering from Mahabharat in the initial phase of its partnership with TVS.

'We won't divert our attention to the front-end like selling, marketing and branding, as TVS already has got a strong brand and excellent network. We will take advantage of that and increase production.'

Mahabharat Motors will source all components for the motorcycles from TVS and its authorized vendors. The Uluberia unit will have a capacity of 1,000 units a month in the initial phase, which would be gradually increased to 5,000 units.

Sridhar said the company would focus on TVS Sport for the first six months before it starts concentrating on the three-wheeler. TVS has already launched its three-wheelers in six states - Tamil Nadu, Kerala, Maharashtra, Gujarat, Uttar Pradesh and Karnataka.

Mahabharat Motors is a joint venture between Indonesia-based Salim Group and Universal Success Enterprises, a Singapore-based diversified group with interests in power, port, infrastructure, real estate, energy trading and hospitality that is headed by Mukherjee.