To take the pledge to not aid or abet corruption, one can also log onto the campaign's site, jaagore.com, or by texting 'Jaagore' to 575758.

On the same site's voter registration portal, Talwar said, there were 2.8 million hits of which 600,000 registered as fresh voters - a testament to the previous campaign's success.

However, unlike last time when the Bangalore-based NGO Janagraha was roped in as facilitator, Tata Tea will go solo with the new campaign.

Talwar accepted that 'consumer fatigue may set in' for the campaign's fresh take, adding that the company's 'Jaago Re' campaign that aims at social awakening 'may not continue ad infinitum'.

To measure the success of this anti-corruption Drive, in addition to monitoring a number of pledges on a monthly basis, the company plans to come out with a 'corruption index'.

A research and survey tool to gauge people's perspective on corruption in three metros Delhi, Mumbai and Bangalore, the corruption index will be released every quarter, Das said.