'I'm incredibly proud to perform at this important concert,' Sunidhi said. 'I hope that through my music and involvement in the MTV EXIT campaign millions of people will learn about this tragic form of slavery.'

Kevin Rushing, USAID-Nepal's Mission Director, feels that the lack of awareness obstructed the campaign.

'Efforts to stop human trafficking have been hampered by the public's lack of awareness about the severity of the problem. Victims of trafficking are often young men and women - MTV's demographic - who are guilty of only wanting a better life. USAID is excited to fund this effort with MTV, in part because of their unique ability to reach millions - and prevent Nepalis from becoming victims.'

NGOs in Nepal estimate that as many as 15,000 Nepali women and girls are trafficked to India annually while 7,500 children are traded domestically for commercial sexual exploitation.

In addition, an estimated 20,000-25,000 Nepali girls become involuntary domestic workers each year within Nepal, according to the US Department of State's 2009 'Trafficking in Persons Report.'