'We want to take our diamond jewellery to the world and show them that India too has a luxury jewellery brand that is tailored and finished well to provide you a piece that is just meant for you,' Kapre said.

'Our vision is to be a global luxury brand,' he added.

Elaborating on this Kapre said: 'It is very important to own a piece that is perfect, perfect like a dish. You don't build dedicated clientele in one day; it takes you years to build a brand. We have just arrived and are building our trust among clients slowly but steadily.'

The beautiful diamonds with the white and yellow gold are available in the range starting at Rs.30,000.

With one store in Mumbai and another in the national capital, Kapre is now planning to focus on the Middle East market.

'Let us settle down here and then we will definitely start to expand. But after these two stores, our major focus will be the Middle East,' Kapre said.

Describing his customers as differentiation seekers, Kapre said they will never compromise with the quality of the product and would never be bogged down by the competition to lower the prices of their jewellery items.

'Our pieces would be possessed by someone who is a differentiation seeker. If she likes to make a statement and own something that won't again be available in the market, then she can come to us and opt for our products,' Kapre said.

'Compromising with the price range would mean compromising with the quality and this is something which we definitely don't want,' he added.