The Thailand Convention & Exhibitions Bureau will target individual and group business travellers and trade shows from Indian associations working in electronics, industrial machinery, petroleum, automotives, steel, gems and jewellery sectors.

'Bilateral trade links between Thailand and India are already advanced in these industries'' she said.

Citing statistics, Teerarat said,'Bilateral trade links between India and Thailand grew nearly 26 percent in 2008 and was worth approximately US $ 5.9 billion. A trade agreement between India and ASEAN (Association of Southeast Asian Nations) is scheduled to be implemented by Jan 1, 2011'.

The MICE segment in India has seen a boom over the last three years and currently generates nearly 10 percent revenue for tour operators.

'Traditionally, Thailand did well by attracting business events from ASEAN economies. But the recession in ASEAN has hurt demand for exhibitions. We need to open our doors more to India, China and the Middle East,' said Pravit Sribanditmongkol, secretary general of the Thailand Exhibition Association.