Kritika Kamra, who essays the role of Arohi in 'Kitani Mohabbat Hai', echoed similar sentiments.

'New actors are easier to mould when it comes to work because they are raw and natural. Getting them into a character is not a tough task. In fact, my team tells me that I'm good because I'm natural at acting,' said Kamra, who shifted base to Mumbai from Delhi to pursue her acting career.

'For example, it will be very difficult for audiences to watch Smriti Irani in a character other than Tulsi Virani because they (old actors) have already established a kind of image on TV...and if at all they (actors) do, it becomes too hard for viewers to accept them into new roles,' she added.

Apart from actresses, new actors in lead roles have also thronged the small screen.

Karan Kundra, Kritika's co-star, said: 'It is not easy to displace senior artists, but audiences are tired of them and are happy to see new faces.'

According to Sarwar Ahuja, who is a part of NDTV Imagine's show 'Jyoti', says global recession forced producers to opt for new faces.

'Recession has hit the TV industry and so directors are going for new faces rather than the expensive old ones. New faces are more economical. Also, with several channels, it becomes hard for senior actors to be able to give time to multiple serials,' said Ahuja.

The other young actresses who have made a mark on the small screen within a short time span are Anjali Abrol of 'Raja Ki Aayegi Baraat' fame and Sneha Wagh of NDTV Imagine's 'Jyoti' among others.