Mumbai, Aug 21 - Commercial success has at last come the way of multifaceted director Vishal Bharadwaj thanks to the dark thriller 'Kaminey'. Its music too is a hit, especially 'Dhan te nan', and he doesn't want to share the song's success with anyone, not even actor Shahid Kapoor.

'The song has its own value. In fact, the character takes over the screen and the audience is no longer looking at Shahid. He's a brilliant actor and he has completely disappeared into the character,' Bharadwaj told IANS.

'All the credit goes to me for the impact of 'Dhan te nan'. Of course, I needed the right singers, actors and technicians. But finally it's my vision that you see in the song. It's not Shahid Kapoor propelling the song forward. It's the entire packaging.'

' 'Dhan te nan' was not designed specially for 'Kaminey'. I had first used the catchphrase in a telefilm called 'Dhan Te Nan',' added the director who has also composed the music for the film.

Bharadwaj admits that putting the phrase 'Dhan te nan' in the dance idiom was not easy.

'I'm always uncomfortable composing pub songs. Most often, there is no logic to these items. A pub is so noisy. Why would anyone sing in it? In 'Kaminey', Shahid and his companion Chandan do not sing 'Dhan te nan'. When they enter the pub, the song is already on and they just lip-sync to the words.'

The director admits catchphrases are in vogue.

'We've to admit people want catchphrases, but 'Dhan te nan' isn't the first. What about so many R.D. Burman tracks in the 1970s? What about 'Apalam chapalam' 50 years ago? We need such phrases because somewhere audiences are no longer sensitive to tender thoughts like 'Hai tere saath meri wafaa' and other Madan Mohan ghazals.

'I realise to put across my music I need that one catchy phrase and hookline.