New Delhi, Aug 20 - Premium car manufacturer Mercedes-Benz India Thursday launched its special edition C-class model here.

The petrol variant is priced at Rs.28.46 lakh and the diesel at Rs.31.3 lakh ex-showroom Delhi.

The company will initially manufacture only 60 units of the model in an effort to maintain exclusivity.

'This particular vehicle will be very exclusive and only 60 units will be produced,' said Mercedes-Benz managing director and chief executive Wilfried Aulbur.

The models will come in three colours -- red, black and white.

The special edition C-class will sport features such as re-designed air intake sills, chrome surrounds on the fog lamps, aerodynamic enhancement of the front apron spoiler, roof spoiler, rear apron spoiler and rear spoiler lip.

The car will also be equipped with devices that can enable the use of MP3 players, iPod and iPhone.

'The typical customer for C-class is between the age of 25-35 years,' Aulbur told reporters here.

Mercedes sold 3,625 units in India last year and expects flat sales in 2009 owing to the global financial slowdown. However, with another launch slated later this year, the company is hopeful of a healthier 2010.