'This is a niche product because extra care has to be taken to handle this section as they cannot move freely,' said Samuel.

The company expects to do business of 10,000 room nights this year. It covers the entire state but mostly bases its adventure tours in Idukki, Wayanad and Ernakulam.

Right from the time they launched their company, they have been thinking differently. 'We decided to sell Kerala with adventure as a vehicle,' said Samuel.

'While a hardcore adventurer would love to climb an 'un-climbable' mountain, not bothered about coming across anyone else in the process, we offered climbable mountains, but interacting with lots of people in the process.

'We offer exclusive wildlife and safaris, the kind of tours most travellers are looking for,' said Samuel.

Another product they have successfully developed is 'charity challenges', which is promoted in Britain, where people pay an initial registration fee.

'The entire money is collected in the UK, following which the group arrives here and for five days this group cycles for around 500 km across various tourist locations in the state.

'We have with us 150 state-of-the-art mountain bikes. Our job is to organise the tour package here for which we charge a certain rate per person,' said Samuel.

(Sanu George can be contacted at sanu.g@ians.in)