Mumbai, July 14 - 'Kambakkht Ishq' has hit the bull's eye at the box office by grossing Rs.100 crore (Rs. 1 billion) in the first week despite unfavourable reviews - and Akshay Kumar is having the last laugh. But he insists that he has no inclination of being the 'king' of Bollywood and is content playing a 'clown' for his audiences.

'Really, ever since the time it became loud and clear that 'Kambakkht Ishq' had succeeded amongst the audiences, I'm being asked if I'm marching towards the top again. My reply to them is that I'm happy living and dying being where I am and that's anywhere but on top,' Akshay told IANS in an interview.

'See, I'm a clown and not a king. Once a clown, always a clown! I belong in the ring, not on the podium,' said Akshay, who was deeply hurt that many of his contemporaries from the industry have been apparently trying to pull him down.

Before 'Kambakkht Ishq', the 41-year-old saw a twin setback in the form of 'Chandni Chowk To China' and '8X10 Tasveer'. It was just apt that he announced his presence in a big way with the action-romance flick.

Eros International, the distributors of 'Kambakkht Ishq', declared that the film had grossed about Rs.100 crores (Rs.1 billion) worldwide in the first week, making it one of the most successful openings in Indian cinema.

The film has grossed Rs.70 crores (Rs.700 million) in India and Rs.