The official said such spots will also appear on CNN television, mainly during the 'Talk Asia' programme. 'This is aimed at attracting the ethnic Asian population,' he added.

The ministry will also place advertisements in the print media to coincide with the World Economic Forum and the G20 summit.

The ads will also feature during the popular 'Hollywood Bowl' held in Los Angeles in September.

The Hollywood Bowl is a famous modern amphitheatre in the Hollywood area of Los Angeles in California that is used primarily for music performances. It has a seating capacity of 17,376.

'The Incredible India brand will also feature during all road shows to be held in Moscow and St. Petersburg in September this year,' the official added.

Apart from road shows and television spots, the advertisements will appear in the in-flight magazines of all major international carriers.

About 5.36 million foreign tourists visited India in 2008. The first five months of 2009 showed a sharp decline in the number of foreign tourists arrivals in the country, compared to the same period in 2008. But from June onwards, a slight increase was witnessed, officials said.