Industry sources reveal that the movie is made at a budget of around Rs.35 crore (Rs.350 million) and is releasing worldwide with around 1,100 prints and an 'A' certificate.

' 'Kaminey' is an important film for me as I have tried many new things in it. For the first time I am playing a double role and I'm trying something different from a love story. In fact, this is also the first commercial film of Vishal Bharadwaj,' said Shahid.

Distributors are also positive about the film.

' 'Kaminey' is going to be a super-duper hit. The songs are already a hit and like every UTV venture, the promotions are in full progress. Moreover, the unique plot and Shahid's double role has already created curiosity among the masses,' said a Delhi-based distributor.

'The biggest factor for the movie will be that it is releasing on the weekend of Aug 15, which will draw footfalls in hordes, as everyone will be having a holiday over the weekend,' he added.

'There is a big buzz for the movie and we have already started receiving a very good advance booking buzz... Independence Day holidays will favour the movie, bringing in a tremendous initial and a very good business,' said Amit Awasthi, manager (programming and operations) of Spice Cinemas, Noida.

'Kaminey' is Shahid's first outing in 2009 after last year's dud 'Kismet Konnection' and Priyanka's first full-fledged role after a cameo in Shah Rukh Khan-starrer 'Billu'. The movie is also Bharadwaj's first venture three years after 'Omkara'.