In that, to be able to stand out and to be noticed, you need to do something really unique. So, this hanging of dummies of dead bodies was part of that exercise,' he said in an unapologetic tone.

Varma said a lot of logistics went behind facilitating this stunt.

'It's a thought process that the UTV marketing team started discussing. But then there were a lot of logistics to be kept in mind - how to make the bodies, how we would take them up the banners and whether or not they will look real. We even had a trial run for it a week back - it looked real and that's when we thought of going ahead,' he said.

After narrating the process, Varma quipped: 'Did you think I have gone mad?' and added: 'Anything you do out of the box garners attention. It's okay.'

'It would be a bizarre sight for anyone. Imagine you are traveling in a car and suddenly you see dead bodies hanging.'

'Agyaat' tells the story of a film unit on a shoot in a dense forest where the crew members start getting killed one by one under mysterious circumstances by an invisible creature. The film stars actors like Gautam Rode, Priyanka Kothari and Nitin Reddy and will hit theatres Friday.