New Delhi, Aug 4 - Perhaps Ram Gopal Varma doesn't need to get noticed any more after he created panic by getting dummy dead bodies hung at 15 locations in Mumbai. And the unapologetic filmmaker says it was merely for more publicity for his supernatural thriller 'Agyaat'.

'The whole thing was to create publicity. And this sort of an idea came up to garner publicity which represents the concept and context of the film. Now since 'Agyaat' is a scary film - and has people dying - this was a good way to create that sort of an atmosphere,' Varma told IANS.

Varma and the creative team of UTV, which has co-produced the movie, planted the hoardings with the dummy Sunday night.

The dummies apparently had blood-like substance oozing out from their mouth - scaring the onlookers the next morning to no end. People gathered at the locations and even called police. Once policemen brought the dummy down, only then did everyone realise it was Varma's mischief.

The filmmaker, who has earlier made films like 'Bhoot' and 'Phoonk', says this sort of publicity was chosen to stand out from the clutter.

'In today's time, all people are inundated with thousands of pieces of information - not necessarily film related. Media is constantly hammering the public with information.