Spanning across two different eras - the film is about the essence of love that never changes despite time and space differences.

Made at a budget of around Rs.48 crore (Rs.480 million), it released across 1800 screens worldwide. It is the third A-lister hit of 2009 after 'New York' and 'Kambakkht Ishq' though the latter was panned by critics in terms of content.

Also starring Rishi Kapoor, Shweta Gulati and Rahul Khanna, the film is the launch vehicle of Brazilian model Giselle Monteiro.

''Love Aaj Kal' is a super hit movie. The occupancy has been somewhere between 90-100 percent bringing in good collections, which is very impressive. It's a simple and romantic movie and a must watch for a family,' said Yogesh Raizad, corporate head (cinemas), Wave cinemas.

'We are running 11-15 shows across different properties and the movie is going to stay anywhere close to two-three weeks. Moreover with the Rakhi holiday coming in, families are surely going to bring in footfalls considering the storyline appeal of the film,' he added.

In terms of A-listers, 'Love Aaj Kal' has no contender until Shahid Kapur-Priyanka Chopra starrer 'Kaminey' hits the screen.