While I was unveiling the logo, I was getting goosebumps. After all, it is a long cherished dream that has finally come through,' Sethi maintained.

'Men are active participants and contributors to the growth of fashion today. They have moved beyond deciding their favourite colour of ties and socks to actually cultivating loyalties for designers and lifestyle brands,' Sethi explained.

'We aim to give menswear designers a structured impetus and a much needed platform to tap this potential of men's fashion in India,' he added.

FDCI has signed a three-year contract with fashion brand Van Heusen for the event.

Talking about the partnership, Van Heusen COO Shital Mehta told IANS: 'This is a logical extension and through this partnership, we are looking at long-term benefits. We bring international trends to India and our designers blend Indian trends with the international fashion scenario.'

'This proves that we compliment each other. This partnership will last long,' he added.