Once transported into the context of art, video became something alien. I was interested in this alienating factor and the project was conceived to create new audience groups for video art in India,' the curator explained.

The grand finale will be curated by five guests, Nancy Adjania, Bose Krishnamachari, Arshiya Lokhandwala, Suresh Jayaram and Gayatri Sinha, in five different sections. The show will also be accompanied by the launch of a tabloid and an open forum on video art.

The works to be displayed in the exhibition are complex, a sneak peek reveals.

For instance, Anup Mathew Thomas' 'Light Life' depicts the empty interiors of the dance bars of Mumbai. The work questions the 'ban on dance bars'.

Video artist Sudarshan Shetty's 'Six Drops' is a story about the making of the 'Turbine Hall' of the Tate Modern, the museum of international modern art in Britain, which is said to be haunted. Once home to electricity generators of an old power station, it comprises five storeys with a floor space of 3,400 square metres.

The three works form part of a segment curated by Bose Krishnamachari, who had curated the Indian Panorama at ARCOMadrid in Spain in January.

'One of the reasons why video art strikes an immediate chord is because it feels like a movie capsule, which has an artistic narrative and motion. People respond because it uses photography as its principal medium,' Modi said.

The themes are varied. The section curated by Gayatri Sinha blends everyday chores with innovation.

'Cooking Concepts', a video clip by artist Surekha, makes the act of cooking an erotic adventure, visual consumption and a comment on women's labour. The simple acts of mixing and kneading the dough in the video are compared to mountains and body organs.