Clinton's association with SEWA dates back to 1995 when she met Ela Bhatt and Reema Nanavaty, the founders of the organisation. Since then, she has made several visits to the NGO's offices in Ahmedabad and Mumbai.

The Hansiba brand is a revolution inspired by Hansibaben, SEWA's first rural artisan, who, through her courage and determination, inspired SEWA and showed the way to thousands of rural women to pull themselves out of poverty.

Hansiba belongs to STFC (SEWA Trade Facilitation Centre), a not-for-profit company jointly owned and managed by over 3,200 rural artisans. Right from the raw material stage to the finishing touches, the entire supply chain is made up of rural women.

All Hansiba products are hand embroidered and hand crafted. Sixty-five percent of all sales go directly to the artisans, who are the shareholders of the company.