Mumbai, July 20 - Supported by strong cues from other Asian markets, a key index of the Indian equities markets continued to in the green late Monday morning, ruling 209 points up from its last closing figure. IT and technology scrips led the rally.

At 11.20 a.m. the 30-scrip benchmark index of the Bombay Stock Exchange (BSE), the Sensex, which opened higher at 14,854.17 points, was at 14,954.63 points -- 209.71 points or 1.42 percent higher than Friday's closing figure.

Around the same time, the S&P CNX Nifty of the National Stock Exchange (NSE) too was ruling in the green, 1.32 percent up at 4,432.5 points.

Broader market indices were doing a tad better with the BSE midcap index trading 1.67 percent higher and the BSE smallcap index moving up 1.91 percent.

All but one of the 13 sectoral indices on the BSE were ruling in the positive terrain, with those for IT and technology stocks gaining the most. On the other hand, FMCG stocks saw some selling.