Bangalore, Sep 22 - Reserve Bank of India (RBI) Governor D. Subbarao Tuesday initiated a financial literacy programme in a hamlet, 60 km from India's tech hub, with a goal of achieving 100 percent financial inclusion in the country at the earliest.

As part of its platinum jubilee celebrations (1935-2009), the central bank chose Doddabelavangala in Bangalore Rural district to roll out the first outreach programme in the southern state.

'The purpose of this ambitious programme is to make people understand the objectives of the Reserve Bank's responsibilities and functions and how we make a difference to the life of a common man,' Subbarao told reporters later.

The RBI has selected Karnataka as the pilot state to launch the financial literacy programme.

Display of financial products and services offered by various banks, interaction with bankers on their initiatives under the 100 percent financial inclusion and adoption of information and communication technologies (ICT) in achieving the goal are some of the activities that mark the financial literacy programme.