Geographical indication (GI) is an Intellectual Property Right (IPR) which identifies a good as originating in a certain region where a given quality, reputation or other characteristic of the product is essentially attributable to its geographical origin.

This is the fifth product in India which has received GI certificate due to efforts of the United Nations Conference on Trade and Development (Unctad).

Similar initiatives under the project have helped weavers and artisans to receive GI certificates for Pipli applique work of Orissa, Lucknow chikan thread work, Uppada Jamdani saris of Andhra Pradesh and Cannanore home furnishings.

Currently over 40 items have been identified by the government for GI certification and protection which include spices of Kerala, Kolhapuri chappals, traditional pickles from Andhra Pradesh, Nagpur oranges, Kancheepuram silk saris and Darjeeling tea.

With suitable marketing initiatives, the GI certificate can commercially benefit lakhs of weavers, traders and exporters of Banaras saris and brocades.