Coonoor (Tamil Nadu), Sep 17 - State-run Export-Import (Exim) Bank will finance planters up to 50 percent for branding Indian organic tea in overseas markets, a top bank official said here.

'We will lend planters by way of grant up to 50 percent to promote organic teas as Indian brands in international markets by getting geographical indication (GI) certification,' Exim Bank chairman and managing director T.C. Venkat Subramanian told IANS in an interview.

A GI certification represents a specific geographical location for products with certain qualities that are unique to the place of their origin.

According to the Food and Agriculture Organisation (FAO), the global organic food market grew by 11 percent in 2007 with a value of $44 billion and is projected to touch $67 billion by 2012.

'Now that the tea plantation sector has come out of a prolonged cyclical downturn, Indian planters should aggressively grow organic teas to avoid using agro-chemicals in their estates and lower production costs,' Subramanian said.

The Tea Board has obtained a fair trade and GI certification for Choice Organic Darjeeling Tea in 2004 to protect its unique quality and flavour from being replicated elsewhere.

Darjeeling Tea is grown in the Himalayan foothills of North Bengal. Its logo is also protected as a trade mark with IPR (intellectual property rights).

The Kolkata-based Tea Board had also registered trade mark (logo) in 2004 'Nilgiri' for specialty teas grown in the southern Western Ghats of Tamil Nadu and 'Assam' for teas grown in the hill gardens of the northeastern state.

'Similarly, the Temi organic tea, grown in Sikkim, is a popular brand in Europe, especially Germany.