But the adventure series has yet to surpass the popularity of the channel's popular drama 'Balika Vadhu'. The serial about child marriage still tops the chart with an average rating of 5.95.

After making a record with the show, the channel bosses are hoping to hit an all-time high with the third season of 'Bigg Boss 3', which will go on air next month.

Though 'Bigg Boss' is among the most watched reality shows on Indian television, the latest version featuring Bollywood megastar Amitabh Bachchan will see the show surpassing last year's popularity, said Colors TV channel CEO Rajesh Kamat.

'After the tremendous success of 'Bigg Boss' last year, we want to take it to even higher levels this year - in ratings, in novelty and in appeal. With Mr. Bachchan on board, we strongly believe that 'Bigg Boss' this year has all the ingredients to surpass its last year's popularity,' said Kamat.

Amitabh, 66, who created waves in the TV industry as host of superhit game show 'Kaun Banega Crorepati', is making a comeback to the small screen after a gap of four years.

His role in 'Bigg Boss' has been defined as that of a 'Pop Philosopher'. Amitabh is to bridge the gap between 'Bigg Boss' participants and viewers through contextualising events, simplifying emotions as well as analysing developments that happen within the 'Bigg Boss' house.

While 'Khatron Ke Khiladi' is the Indian version of international adventure show 'Fear Factor', 'Bigg Boss' is the Indian version of popular British reality show 'Big Brother'.