New Delhi, Sep 16 - Riding high on the success of its recently launched adventure reality show 'Khatron Ke Khiladi - Level 2', Colors is leading the general entertainment channel bouquet with a record gross rating point (GRP) of 325, almost 50 and 70 points ahead of rivals STAR Plus and Zee TV, respectively.
The channel has recorded 325 GRPs for the first time ever since the show's launch in July 2008. In the last 59 weeks, not a single entertainment channel has crossed 325 GRPs. While STAR Plus is at 323, Zee TV is at 281, Sony at 142, Imagine 141 and STAR One 100, said a press statement by Colors.
'We are very excited with the response to 'Khatron Ke Khiladi - Level 2'. The number of viewers enjoying this show has almost doubled this year and stands at a very encouraging number of 12.6 million that walked in as the show began. We hope to continue the good work and keep bringing exciting concepts and shows to entertain our audiences,' Ashvini Yardi, head (programming) of Colors, told IANS.
Hosted by Bollywood star Akshay Kumar, the show went on air Sep 7 and opened with a spectacular rating of 4.37 and for the rest of the week the average rating was 4.11.
Shot in Cape Town, 'Khatron Ke Khiladi 2' has become more dangerous with participants performing daredevil stunts. Thirteen celebrity women, including Shweta Salve, Rosa Catalano, Carol Gracias, Sushma Reddy, VJ Anushka Manchanda, Bruna Abdullah and Nauheed Cyrusi, are competing with each other to win Rs.5 million as prize money. Each of them has a male partner.
In the last 10 weeks, Colors has occupied the No.1 position six times. Star Plus was on top the rest of the four weeks.