Los Angeles, Sep 10 (DPA) Nine couples marked Wednesday's special date 09/09/09 by getting married for the low price of just 99 cents.

The mass ceremony took place as part of a special promotion for the 99 Cents Store in Hollywood, California.

Local TV station KTLA showed the brides and grooms sauntering down the aisles adorned in 99-cent flowers and other bargain decorations.

The ceremony was followed by a buffet of 99-cent food, before the store whisked the happy couples off for luxury honeymoons.