New Delhi, Sep 7 - The Motion Picture Association of America (MPAA) collaborated with the Indian film industry and leading Indian multiplexes and Monday launched an initiative to stop camcord piracy in the country.

Called the 'Make a Difference' campaign, it was launched here at the Big Cinemas Odeon in the presence of MPAA CEO and Chairman Dan Glickman, PVR Cinemas CEO Amitabh Vardhan, and Adlabs COO Tushar Dhingra.

'As we continue to release more Hollywood titles in India, the number of camcords coming out of the country is likely to rise. However, we are sure that the 'Make A Difference' training package for cinema staff will go a long way in helping them prevent camcording, identify camcorders as well as assist enforcement authorities when they are caught making these recordings,' said Glickman, who is currently in India, in a statement.

Other multiplexes like Fame Adlabs and Fun Republic will also be a part of the nationwide training.