New Delhi, Sep 1 - Telecom operator Tata Teleservices Tuesday launched a scheme that will enable its CDMA subscribers to talk endlessly for just Re.1.

Breaking away from the usual practice of charging subscribers on a one minute-pulse basis, Tata Teleservices CDMA callers will be charged Re.1 for all local calls and Rs.3 for long distance calls, regardless of the duration of the call.

The pay-per-call product has been launched on the prepaid platform, and subscribers opting for it will be charged a daily fee of Re.1.

The company is also offering short messages service (SMS) at Re.0.50, for both local and national SMS.

The pay-per-call service will be offered by Tata Indicom, the CDMA arm of Tata Teleservices.

'Pay-per-call will change the pricing paradigm in the telecom space,' said Tata Teleservices managing director Anil Sardana.

Added Vineet Bhatia, the company's chief operating officer for Delhi and head of the northern region: 'The service gives consumers freedom to talk to their hearts' content without any of the hassles they face on the charging front.'