New Delhi, Aug 26 - The national capital and its neighbouring regions just got a fresh new beer to guzzle with the launch of Budweiser by the leading global brewer Anheuser-Busch InBev here Wednesday.
The brand has already been launched in Andhra Pradesh, Karnataka, Goa, Maharashtra, Pondicherry, Daman and Dadra, and sold about 1.5 million cases there.
Priced at Rs.30 for a pint and Rs.50 for 650 ml, the company plans to sell about 2.5 million cases of Budweiser in the country by December.
'As the Indian beer segment has witnessed double digit growth year-on-year, the country offers an important market with immense potential. The launch of Budweiser in north India will further enhance our influence in this crucial market,' said Anheuser-Busch India chief executive Raja Mukherji.
The announcement comes after the successful integration of Anheuser-Busch InBev's Indian subsidiaries, which was initiated following $52-billion acquisition of the American beer giant Anheuser-Busch by the European brewing major InBev last November.