New Delhi, Aug 22 - Luxor, the market leader in writing instruments, has come up with lifestyle products - like women's wear, home and fashion accessories - with the aim of providing affordable luxury to its customers.
'The whole idea of this concept is to give you products that are affordable and have a stamp of uniqueness and detailed craftsmanship,' Priya Jain, director of Luxor group, told IANS in an interview.
The company will sell the new 'Luxor luxury collection' from its office at Okhla Industrial Estate phase-III.
'Even though these items are in the price bracket of Rs.600-Rs.140,000. I still call it affordable,' she added.
'Let's say you select a certain item from here for a particular price, if you go in the market and ask for the same item, it would surely cost you a few thousand rupees more.'
The store offers a variety of women's wear, home and fashion accessories, leather products, kids wear and other products.