Lucknow, Aug 4 - Zoozoo is donning a new role this Raksha Bandhan. The black-and-white creature that made a dazzling debut in the cellphone service provider Vodafone's ads early this year has found a place on the rakhi - the thread or symbolic bond of protection that sisters tie on their brothers' wrists to mark the festival.

The Raksha Bandhan festival is being celebrated Wednesday and the rakhis with the ad world character are selling like hot cakes.

'Zoozoo rakhis have become the most sought-after items at our shop. Children, particularly in the age group of 10-15 years, are just going crazy about the rakhis,' Anurag Kashyap, an owner of a rakhi stall in the Nirala Nagar, told IANS.

In the last three days, the demand of Zoozoo rakhis is only growing. According to traders, initially the sale of such rakhis at every stall in Nirala Nagar was 15-20 a day, which is now touching the 100-mark on an average.

Available in varied sizes, the Zoozoo rakhis are available in black and white and coloured forms priced between Rs.