New Delhi, July 31 - All around the world, on every first Sunday of August, friends meet and exchange gifts, flowers, cards and wrist bands to celebrate Friendship Day. But some believe it's just another marketing gimmick.

'There is no one day for friendship. Like Valentine's Day it is hyped by marketing people to sell their products. The same thing happens with Friendship Day as well,' software professional Varun Arora told IANS.

'Do you think we really need days to celebrate our love or friendship? All this is completely ridiculous,' he added.

Media professional Biswadip Mitra shares the same sentiments. He said: 'Friendship Day may be a nice way to remember your friends. But in reality a friend will always be around.

'Personally, I don't need to tell him or her that you are on my mind. My affection will always be there and my friends will know it all the time.'

Mitra also feels that human emotions and bonding cannot be measured by gifts.

'I think these days there are mostly artificial impositions on our minds. Basically human emotions and bonding cannot be measured by time or cards or flowers.'

But there are many others who wait for this day to celebrate friendship.