London, July 26 - Bosses at a US company have unveiled a bizarre new plan to produce 10 sparkling diamonds from locks of late pop legend Michael Jackson's hair.

Executives at LifeGem have obtained a sample of the King Of Pop's tresses from a memorabilia collector, who owned some of the hair Jackson burned off his scalp while filming a 1984 Pepsi commercial and now LifeGem founder Dean VandenBiesen plans to create a limited edition set of 10 diamonds using a laboratory process that takes carbon from hair and turns it into high-quality gems, reports contactmusic.com.

In 2007, VandenBiesen created three diamonds from locks of German composer Beethoven's hair, selling one of the stones for approximately $200,000.