New Delhi, June 23 - The Western world is now showing interest in Hindi films -- all because of its dance and music content, something that they ridiculed a few years ago, says megastar Amitabh Bachchan.

'We were ridiculed, and the West was very cynical about the way we made our films and the content -- the songs and the dance, and the music was something that was kind of looked down upon many years ago.

'But that very aspect has now become its USP, and people love to see that. I would expect that this is how and what our cinema is all about,' Amitabh said on CNN's show 'Talk Asia'.

Speaking about Hollywood-Bollywood collaborations, Amitabh said: 'I think this has got to do a lot more with economics rather than sharing creativity.